Viva Vaquita

The client is a conservation non-profit organization based in California which was founded with the purpose to prevent the extinction of the vaquita porpoise (Phocoena sinus) and other endangered porpoises and wildlife. The vaquita porpoise is considered the most endangered and most rare porpoise on earth, with numbers dwindling below twenty. Out of the seven species of porpoises, the vaquita is the only one who occupies warm water. Located primarily in the seas of Baja California, Mexico, both American and Mexican efforts are being made to prevent the permanent extinction of this docile breed. This campaign aimed to spread awareness to those unknown of the vaquita porpoises existence and to enable people to find out more about volunteering and donating in an easy and friendly tone.