UC San Diego, an esteemed university in San Diego, sought to increase the enrollment of Latinx students. To achieve this goal, they decided to create a short video advertisement that celebrates Latinx culture and family values while addressing the aspirations and challenges many Latinx students face in pursuing higher education. In this endeavor, we partnered with the talented illustrator Federico Gastaldi, who brought this artistic vision to life, depicting an empowering narrative centered around the strength of community and the importance of collaboration within Latinx culture.

The video highlights meaningful themes such as family support, cultural pride, and the collective journey toward academic success. Through vibrant illustrations and authentic storytelling, the advertisement aims to inspire Latinx youth to envision themselves as part of the academic community at UC San Diego, reinforcing the message that education is not just an individual journey but one deeply rooted in family and community support. By focusing on these elements, the university hopes to foster a welcoming environment for Latinx students, encouraging them to pursue their educational goals while honoring their cultural identity.