PreP: Treatment As Prevention

PreP (pre-exposure prophylactic) is the prescription drug known as Truvada. The drug prevents contraction of HIV in people who have had direct sexual contact with someone who is HIV positive. This campaign was aimed towards couples of mixed HIV status or for one who might feel like having a partners with HIV positive status might deter them from living a normal sex life. The campaign also encompasses a healthy sex life and seeks to educate HIV negative people on common HIV misconceptions and myths.