FUJIFILM Sonosite
Rebranding the next Point-of-Care Ultrasound leader.

CAMPAIGN STRATEGY

CREATIVE DEVELOPMENT

SOCIAL MEDIA

WEB DESIGN

COPYWRITING

VIDEO PRODUCTION

As a designer on the product launch project for FUJIFILM's Sonosite LX, I was involved in every aspect of the project, from design to video production to brand messaging and copywriting. The challenge was to introduce the Sonosite LX as a cutting-edge ultrasound system that would revolutionize the medical industry. Through meticulous attention to detail and creative ingenuity, we crafted a cohesive visual identity, compelling video content, and persuasive brand messaging that would resonate with our target audience.

Our team's collaborative efforts resulted in one of the most successful product launches for FUJIFILM, establishing the Sonosite LX as a game-changer in the medical imaging field. The design elements were sleek and modern, reflecting the advanced technology and innovation behind the product. The video content we produced showcased the Sonosite LX's capabilities in a visually engaging and informative way, capturing the attention of healthcare professionals worldwide.

In addition to the design and video components, the brand messaging and copywriting played a crucial role in positioning the Sonosite LX as a must-have tool for medical professionals. By highlighting its key features, benefits, and real-world applications, we effectively communicated the value of the product to our target market. The success of the Sonosite LX launch solidified our team's expertise in crafting compelling brand experiences that drive results and set new standards in the industry.